" What I always say to people when they say to me, "We're having a green revolution" is, "Really? A green revolution! Have you ever been to a revolution where no one got hurt? That's the green revolution." In the green revolution, everyone's a winner: BP's green, Exxon's green, GM's green. When everyone's a winner, that's not a revolution--actually, that's a party. We're having a green party. And it's very fun--you and I get invited to all the parties. But it has no connection whatsoever with a real revolution. You'll know it's a revolution when somebody gets hurt. And I don't mean physically hurt. But the IT revolution was a real revolution. In the IT revolution, companies either had to change or die. So you'll know the green revolution is happening when you see some bodies--corporate bodies--along the side of the road: companies that didn't change and therefore died. Right now we don't have that kind of market, that kind of change-or-die situation. Right now companies feel like they can just change their brand, not actually how they do business, and that will be enough to survive. That's why we're really having more of a green party than a green revolution."
Comentário de Thomas Friedman a respeito da revolução verde!
Fonte: ecodesenvolvimento
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